![]() ![]() The losers? Well, if this trend continues, the losers could very well be anyone who doesn't jump on the bandwagon. The winners of this trend are, of course, the big social media sites who gather up more and more traffic. This makes sense for a number of businesses it's a whole lot easier to get people to discover and visit your Facebook or Twitter page than it is to have them stumble upon (pun intended!) your own domain (ie: /me). ![]() instead of an internet composed of millions of different and unique sites, we could end up with a handful of "mega-sites" that everyone (individuals and businesses alike) simply have a page on. Instead of individual domains, we're beginning to see more and more businesses moving to strategies that either are based on sites like Facebook, or are at the very least integrating social features in a way that is 100% reliant upon the social media sites. What I'm talking about is "social media convergence", or rather, the pattern of brands and businesses focusing their efforts on social media sites (rather than their own independent sites). and the fate of the future of the internet is going to be decided. While this trend has been happening for years, things seem to be coming to a head at the moment. mainly because the shift is more strategy than substance. The last trend that I'm going to mention isn't one that requires much in the way of screenshots. Let's check out some examples (some using font replacement, others using other methods): Webdesign style how to#You can read more about this how to navigate the wide variety of these awesome new typography solutions here. with more and more designs coming out lately that blur the line between print-4design and web design. You could also say that designers are getting a lot more bold with typogrpahy as well. Primarily, the huge amount of growth of font-replacement technology over the last year and the mass adoption of "fonts as services" where third party companies host fonts (and licenses) that designers can use in live development environments. but 2010 has seen a few major changes to the underlying technology that actually make this claim legitimate. Just like 2010 saw an explosion of mobile site designs, it can be expected that as consumers pick up tablets more often, major websites will follow suit by creating sites (and apps) designed specifically for a medium sized touch-screen environment.Īlright, I guess you could make the claim that "typography will explode" each and every year. You can read a LOT more about mobile design at our sister site: ! SubTrend: Tabletified Sites Here are just a few examples of mobile sites: Succeeding in the mobile environment isn't tough if you keep a few rules in mind: Messages need to be conveyed quicker and with more efficiency Links have to be designed for a touchscreen environment and text needs to become legible (or at least effectively zoomable). What's neat about mobile screens is that it forces designers to get creative with a relatively small amount of real estate. and come this same time next year, I'm sure you'll be hard-pressed to find a major publishing site without a mobile companion site. You can thank the iPhone for starting this trend, but the wave of "mobified" sites is spreading like wildfire. but 2010 has seen a huge push towards entire sub-sites that are designed specifically to be viewed on small, handheld screens. Sites have been being designed for mobile scenarios since the inception of mobile devices. We'll be discussing this topic in a lot more detail this month, so subscribe (it's free) to stay tuned :) Sure, web designers will always be advised to keep the most important messages of a site near the top, but with so many new ways for web-surfers to view the web, there's no longer a defined height for where content must be above. It's not just resolution that can vary wildly though the very aspect ratio of a screen (even on the same device like the iPhone) can change with the flick of the wrist. Screens nowadays come in all shapes and sizes, from iPhones (and smaller phones) to 60" HDTVs. no longer can we expect web-surfers to be on something close to a 19" monitor with a resolution somewhere between 1024x7x700. Why? Because the traditional "screen" that people view the web through has undergone an explosion of variety. The traditional "fold" (the imaginary line on a screen that designates what content is visible before a viewer needs to scroll) became vague, unimportant, and nearly irrelevant in 2010. ![]()
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